Privacy policy

Last updated: August 18, 2026

Exquisite 24 Apparel operates this store and website, including all related information, content, features, tools, products, and services, to provide you with a curated shopping experience (the "Services"). Exquisite 24 Apparel is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the processing of your personal information.

By using and accessing any of the Services, you acknowledge that you have read and understood this Privacy Policy.

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1. Personal Information We Collect or Process

"Personal information" refers to information that identifies or can reasonably be linked to you. It does not include anonymized or de-identified data.

Depending on how you interact with our site, we collect:

Contact Details: Name, billing address, shipping address, phone number, and email address.
Financial Information: Payment card details, transaction confirmations, and preferred payment methods (handled securely via integrated payment processors).
Account Information: Username, password, security questions, and shopping preferences.
Transaction History: Items viewed, added to cart or wishlist, purchased, returned, or canceled.
Customer Support Communications: Details included in messages sent to us.
Device & Technical Data: IP address, browser type, device details, network connection, and unique identifiers.
Usage Data: Pages viewed, navigational paths, and time spent on the Services.
Geolocation & Localization Data: IP address, device type, and time zone collected via third-party application providers solely to display pricing in your local currency and present localized language popups.

2. Personal Information Sources

We gather personal information from:

Directly from you: When you place an order, create an account, sign up for emails, or contact support.
Automatically: Via cookies, pixel tags, and tracking technologies as you navigate our site.
From Service Providers: Including platform hosts (Shopify), print-on-demand fulfillment partners, payment gateways, and third-party app providers.
From Marketing Partners: Including advertising networks and analytics tools.

3. How We Use Your Information & Legal Bases (EU/UK)

If you reside in the UK or European Economic Area (EEA), we process your personal data under the following legal bases:

To Perform a Contract: To process orders, arrange fulfillment with print partners, handle shipping, process payments, and provide customer support.
Legitimate Interests: To improve our services, optimize store navigation, protect against fraud, offer regional pricing/language tools, and analyze customer engagement.
Compliance with Legal Obligations: To comply with tax, accounting, and anti-fraud reporting rules or respond to valid law enforcement requests.
Consent: To send promotional emails, deliver SMS marketing, or place non-essential analytics/advertising cookies (you may withdraw consent at any time at info@exquisite24apparel.com).

4. Disclosures of Personal Information

We disclose personal information to trusted third parties for legitimate operational and commercial purposes:

Platform & Service Providers: Shopify (hosting/infrastructure), print-on-demand fulfillment suppliers, payment processors, IT maintainers, and cloud storage providers.
Third-Party Application Providers: Specialized web apps (such as geolocation and currency converter tools) that temporarily process technical data (IP address, device type, time zone) to customize your shopping interface.
Marketing & Advertising Partners: Advertising networks (including Shopify Audiences) that show you personalized ads based on your cross-site interactions.
Legal & Corporate Requirements: To respond to subpoenas, legal proceedings, or government investigations, or in connection with a corporate merger, acquisition, or asset sale.
With Your Explicit Consent: When you direct us to share information with third parties (e.g., social media logins or embedded widgets).

5. Relationship with Shopify

Our store is hosted on Shopify Inc. Shopify processes your data to deliver and refine the Services. Information submitted through the store is transmitted to Shopify servers worldwide.

We utilize Shopify’s enhanced commerce features, which aggregate interaction data across participating merchants to optimize ad delivery and operational performance. Where Shopify acts as an independent controller over this aggregated data, you can exercise your rights directly via the Shopify Privacy Portal (https://privacy.shopify.com/) or read the Shopify Consumer Privacy Policy (https://www.shopify.com/legal/privacy).

6. Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking mechanisms to power our site, remember your cart, gather web analytics, and deliver targeted ads.

Global Privacy Control (GPC): If your browser broadcasts an opt-out preference signal (like GPC), we recognize and automatically honor it as a valid request to opt out of targeted advertising for your browser/device.
Do Not Track: Except for recognized signals like GPC, our site does not alter its data collection practices upon receiving browser "Do Not Track" signals.

7. Your Privacy Rights & Choices

Depending on your location (including US state laws such as California CCPA/CPRA, and UK/EU GDPR), you may exercise the following rights:

Right to Access / Know: Request details on the categories and specific pieces of personal information we hold about you.
Right to Delete: Request erasure of your personal data, subject to legal retention exceptions.
Right to Correct: Request correction of inaccurate or incomplete personal records.
Right to Data Portability: Receive a machine-readable copy of your personal data or request transfer to a third party.
Right to Opt-Out of Targeted Advertising / Sale / Sharing: Direct us not to share your personal information for cross-context behavioral advertising.
Right to Restrict or Object to Processing (UK/EU): Ask us to stop or limit specific data processing activities.
Right to Withdraw Consent (UK/EU): Revoke consent at any time where processing relies on your consent.
Non-Discrimination: We will never discriminate against you for exercising any of your privacy rights.

To exercise any of these rights, email us at info@exquisite24apparel.com. We may verify your identity or ask for authorized agent verification before fulfilling your request.

8. International Data Transfers

Personal data collected by Exquisite 24 Apparel may be transferred, stored, and processed outside your home country, including in the United States. When transferring data out of the UK or EEA to countries without an adequacy decision, we rely on standard legal transfer mechanisms, such as the European Commission's Standard Contractual Clauses (SCCs) and the UK International Data Transfer Addendum.

9. Data Security and Retention

We maintain administrative, technical, and physical safeguards to protect your personal information. However, no transmission over the internet is completely secure.

We retain your personal information only as long as necessary to fulfill order services, comply with accounting and legal requirements, resolve disputes, and enforce our agreements.

10. Children's Privacy

Our Services are not directed to individuals under the age of majority in their jurisdiction (and strictly not to children under 16). We do not knowingly collect personal data from children. If you believe a minor has submitted personal information to us, please contact us for immediate deletion.

11. Complaints & Regulatory Authorities

If you have concerns regarding our data practices, please reach out to us first at info@exquisite24apparel.com.

If you reside in the EEA, you have the right to lodge a complaint with your local Data Protection Authority. A list of EU supervisory authorities is available here (https://edpb.europa.eu/about-edpb/about-edpb/members_en). UK residents may lodge a complaint with the Information Commissioner's Office (ICO).

12. Changes to This Privacy Policy

We may revise this Privacy Policy periodically to reflect operational, legal, or regulatory updates. We will notify you of material updates by posting the revised version with an updated "Last updated" date on this page.